Client
Spencer Pratt for Mayor
Category
Political Campaign / Web Design
Deliverables
Website, Brand Direction, Digital Strategy
Spencer Pratt is one of reality television's most recognizable figures, rising to national fame on MTV's The Hills in the mid-2000s. Known for his sharp media instincts, unfiltered persona, and two decades in the public eye, Pratt has built one of the most loyal and engaged followings in pop culture.
When the 2025 Palisades wildfires destroyed his family home, he didn't step back. He stepped up. Pratt announced his candidacy for Mayor of Los Angeles, channeling personal loss into a campaign that positioned him as the ultimate outsider: someone who had actually lived the consequences of failed city leadership.
The campaign needed a digital home that could hold its own against the establishment, move fast, and convert the massive audience already paying attention.
Direction
The goal was a powerful but intentionally simple one-pager: a single scrollable experience that contained everything a supporter or voter would want to know about Pratt. Who he is, where he stands, and how to get involved. No unnecessary pages, no buried information, no friction between the visitor and the campaign.
The design direction matched that clarity. Lean into the persona, not away from it. Spencer Pratt has spent twenty years building one of the most recognizable identities in American pop culture. The site needed to reflect that, not soften it.
Bold, confrontational, and unapologetically him. Campaign-poster energy paired with modern web design. Heavy type, high contrast, direct messaging. Every decision signaled that this wasn't a typical political campaign, because Spencer Pratt is not a typical candidate. At the same time, the platform had to be taken seriously. The policy positions are real, the passion is real, and the design had to carry both without sacrificing either.
